Is Shotgun Skyscraper Link Building Worth It? Who Gives a FAQ? Do Keywords in the Domain URL Help? Do the Number of Posts on the Site Matter?
I finally got around to finishing the Shotgun Skyscraper Link Building Campaign with Niche Website Builders Review. Slowly, but surely, I'm getting more content up on my blog.
I covered the campaign and the NWB experience from Start to Finish. I also gave some useful tips if you were to link build with the Shotgun Skyscraper Technique yourself or with NWB. It's not for everyone, so be sure to see if it's right for you.
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John Mueller gives a thumbs up for Exact Match Domains and Partial Match Domains - at least before the site is indexed.
Matt Diggity reviews Gear Hungry, a site that got hit by the December 2020 Core Update in a bad way. He goes through the site to come up with some thoughts on what could've made it a target in the Update.
It's a good idea to watch people who've been around assess sites. You might see some things that you never thought about, for your own affiliate sites and for sites you're looking to buy.
When you're writing an article on a topic, it can help to understand what Google might be looking for in the article. That's what the Frase, MarketMuse, and SurferSEO's of the world are doing by scraping the SERPs and trying to reverse engineer how Google is breaking down queries.
The 1st video is a Georgia Tech Talk with Andrew Hogue, a Google Search Quality Engineer/Manager, discussing Google's Structured Search Engine and how it works. It's an old video and there've been many algorithm updates since then. But it's still relevant because the foundation is there.
Around the 11:40 time mark, Hogue breaks down how Google tries to understand queries, by using the query: When was Martin Luther King Jr Born.
The 2nd video is Paul Haahr, a Google Ranking Engineer, describing how Google ranks based on context (1st video). Around 12:30 time mark, he discusses one part of how Google determines which results are better than others by live experiments of searchers. Their Live Human experiments and how they rate results is also very interesting.
This is a more technical topic, but very interesting and helpful to see how Google thinks.
TOOLS AND RESOURCES
Mark and Gael discuss which tools they like to use for building a website.
Hosting / CDN
Themes and Page Builders
Lots of crossover with the Website Management Tools that I use. They give more options, but they don't use them all, as they say in the video.
Niche Website Builders' Adam Smith and Mark Mars discuss FAQs and their new FAQ Content service.
FAQs are an underused content booster. It's a significant part of what I do with Content as I mentioned in Wave 19.
For 6 Days Only from Monday through Saturday (March 22nd to March 27th), LinkWhisper will have a $20 OFF discount.
"A Revolutionary WordPress Plugin to Speed Up the Process of Internal Linking and Help You Rank Better in Google." I use it on all my sites and it's the easiest way to manage internal links and anchor text.
Greg Heilers lays out his HARO link building process on the Empire Flippers blog.
He also describes how to earn backlinks for your Clients if you have an agency. If you have a persona for different sites, you could also tweak it for that.
Ahrefs continues their Free SEO Course for Beginners on YouTube with the Link Building series.
These videos are only a few minutes each, so it's worth the time to watch these.
Always good to be aware of and at least try different keyword research techniques to see what works best for you. Depending on what I'm looking for, I'll use different methods myself.
With Page Speed and Core Web Vitals becoming a Google Ranking Factor in May 2021, be sure to have a fast server. VPS servers are much faster than shared hosting servers, but they usually require some technical knowledge to manage. Cloudways offers the best of both worlds with their Managed Cloud Hosting. Choose from a number of hosting providers like Vultr, DigitalOcean, AWS, Google Cloud, and others.
Before I began managing my own VPS servers, I used Cloudways to manage them for me. Think of Cloudways like a Shared Hosting Provider, except the servers you're using won't have other domains on them, only your domains will be on the VPS servers. I recommend the Vultr High-Frequency servers that start at only $13/month. I host multiple websites on one Vultr HF server without a problem.