Niche Site Failure vs Success
Will your niche site succeed or fail?
I look at the different factors when starting and building niche sites that can lead to Success or Failure.
This is something I shared on Twitter after thinking about some of the mistakes I've made in the past and/or seen others make. These are only 6 of the many mistakes.
Disclaimer: These are lessons learned from my experiences with my sites and others I have access to. Nothing is ever 100%.
1. Niche Selection
Failure: Choosing a niche that you love as the only factor.
Success: Choosing a niche where you can define what the audience loves and wants to know about (and you can love it too).
Failure: Going after low-competition keywords with no plan of how they tie together.
Success: Going after low-competition keywords with a cluster plan for topical authority.
Failure: High-quality content stuffed with keywords.
Success: High-quality content that's SEO-optimized and addresses search intent.
4. Internal Linking
Failure: Using a plugin, tool, or VA to interlink based on specific keywords. And using those keywords as anchors repeatedly, leading to over-optimization.
Success: Only interlinking based on relevancy using varied anchor text.
5. Website Design
Failure: Using Elementor, Divi, or Brizy to make beautiful, but bloated sites.
Success: Using GeneratePress or Astra to make above-average-looking, speedy sites.
6. Mindset When Reviewing Your Own Site
Failure: It's a perfect niche site with great content.
Success: It's a good niche site, but what can be improved? Ability to be objective about your own site.
What are some others you can think of?