Find out what conversational tone is, why you should use it and how, plus 30+ examples of conversational copywriting that works.
My sites range between conversational and slightly formal tones depending on the article and site. Look at your target audience and what tone they would expect.
From writers that I've tested and used, I've found that non-native speakers usually skew Formal. When it comes to native speakers, they will skew between Conversational and Really Conversational.
I always stay away from Really Conversational myself, no matter the target audience. It can sometimes be hard to read for non-native speakers, as well as search engine algorithms (I'm guessing).
Phoebe Corrigan at Salt Agency gives a nice intro to content hubs, different types of hubs, and how they're used.
I like her section on how the various Google Updates focused on topical authority and relevancy.
"In terms of content hubs, the [Google] updates have created an opportunity to rank for more search queries. By frequently publishing various in-depth, quality pieces of content, your website will naturally rank for more queries that users are searching for."
Ahrefs article on blog titles and how to create great ones. These are the 7 types of blog titles covered and how to choose the one that's a best fit for your article:
- The list post title
- The “how to” title
- The what, why, or how title
- The “versus” title
- The ultimate guide title
- The devil’s advocate title
- The direct answer title