Lots of great Black Friday and Cyber Monday (BFCM) deals out there for people to buy. This sales holiday is usually the best deal every year.

But remember to think about what you will use and don't fall into the FOMO trap. It's very easy to FOMO and buy a bunch of deals, thinking you will use it at some point. I've done it before and still do it.

Before you know it, it's BFCM again and you just realized you barely used the tool you purchased last year.

The best way I avoid FOMO is to look at the new, flashy tool and what its function is. I think back about the last 3 months of work.

Were there times when I could have used this tool or service to save myself time and money?

If it's a NO, then I probably will not use it in the next 3 months either.

When you definitely know you will use a new tool, BFCM is a great time to get that tool because it's on the best discount each year. When it's time for the annual renewal, you have the best discount again.

You'll sometimes have to check if the discounts are only for new users, but you can also get around that 😉.

There are also many, many, many deals out there, so it can be hard to keep track of what you want. I like to create a to-do task as a shopping list. All the deals I'm planning to get will be in that task.

That helps me get organized and control purchases because my eyes will get big when Nov. 26th rolls around. All the big % numbers will be trying to get me to buy and I gravitate to it, with FOMO trapping me.

I've been curating BFCM deals that are useful for building a variety of niche sites. If you know of any deals I missed, including your own, then reply back and let me know!

I'll also send a special BFCM-edition of the newsletter that will only be deals. It will give you the ability to have all the best and relevant deals in one place.

Yoyao - Niche Surfer  


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Black Friday and Cyber Monday Deals

This is an ongoing list for the next few weeks to help keep tabs on the good deals out there for niche sites. I'll be sending out a separate Black Friday list when the time comes, so that there's one email specifically for deals. For now, here's what you can look forward to:


  • Keyword Chef, Nov. 26-Dec. 1 - Double Credits for Keyword Packages. Credits won't expire either, so you can feel free to stock up.
  • Mangools, Early BF Deal, Nov. 10-19 - Mangools is one of the lower cost SEO tools and for their pre-BF deal, it's cheaper than their actual BF deal. Their BF deal is 50% Off, but their early-BF deal is 60% Off.


  • Niche Website Builders, Nov. 15-21 - Additional 20% of content on their content subscriptions. Additional 15% more content on DFY websites and one-time bulk content orders. ENDS SUNDAY 11/21
  • SurferSEO, Nov. 25-29 - 30% off discount for monthly subscriptions for 6 months, or a fixed 30% off for annual plans.
  • MarketMuse, Nov. 19-30 - 20% off discount for their Standard subscription. Use code "WINTER2021" at checkout.
  • Alpha Investors, Nov. 11-29 - Additional 20% of content across all their products (Content Packages, DFY Affiliate Sites, Aged Domains) IF you're on their mailing list. When you order, they'll check their mailing list and add an additional 20% of content.
  • BuySellText, Nov. 26-29 - 15% Off content orders.






  • Cloudways - Get 40% Off all hosting plans for 4 months with the code "BFCM2021".
  • WPX Hosting - For current customers, sign up for 3 years and get 9 months free.


  • GeneratePress Premium - Up to 25% Off annual and lifetime deals. I use this theme for all my sites.
  • Generate Blocks - 25% Off all annual plans. For use with GeneratePress themes. I also use this GeneratePress add-on for more customization of posts. A much more lightweight alternative for page builders like Elementor and Divi.


  • AppSumo Black Friday, Nov. 21-30 - Nothing announced yet, but they'll be having lots of deals for sure.
  • pCloud Hosting - 2TB for $350 and 500GB for $175. It's a great Dropbox alternative and great for storing photos and videos. Current pCloud customers can add 2TB for the same price. I have 2TB myself and will be adding 2TB. It's easy to use and you can also share folders with your team to use.
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Have a great week with taking your niche sites to another level!

Yoyao - Niche Surfer