Wave Issue 125

First...

Are ChatGPT API Results the Same as the Chat App?

I've been playing around with ChatGPT API in Google Docs and Google Sheets. The results are a mixed bag here.

There are a number of pros and cons. The main pros:

Super fast
Super cheap
Good for short responses

The main cons:

Results are not as good as GPT3's davinci-003 model
Much more editing is needed for lengthier content

The ChatGPT API overcorrects itself by adding disclaimers to almost every sentence that involves a potential opinion. Here are a couple of examples:

"As an AI language model, I'm unable to physically experience these wonders myself; however, if you're looking for a truly unforgettable vacation destination, Grand Canyon National Park should be at the top of your list."

"As an AI language model, I do not have personal preferences or opinions. However, I can provide information about Grand Canyon National Park..."

Yes, you can delete it, but once you start deleting a few dozen of those sentences, you'll get tired of it pretty quickly.

It could also be due the way my prompts were written though. But when the same prompt is put into ChatGPT's chat app, I got a much better, lengthier response that starts out:

"Overall, Grand Canyon National Park is a must-visit destination for anyone traveling..."

Give it a try though. AI tools built on OpenAI models are starting to switch over or at least add ChatGPT's API as an option. You can check out the results yourself.

Niche Creators

How To Add ChatGPT API (GPT 3.5 Turbo) Into Google Sheets

Keith Mint shares how to integrate the new ChatGPT API with Google Sheets using the gpt-3.5-turbo model.

As I mentioned earlier, I've integrated ChatGPT API already into Sheets and it's been very helpful for some non-long-form content generation tasks, so you don't want to miss out.

Keith also shared a nice testimonial of the Topical Maps Unlocked course in his newsletter. If you've been thinking about signing up for the course, he has the only discount out there.

Get it through his Minted Empire newsletter.

Income Reports

1 Blog. 3 Years. 7 Figures in Profit.

Michael Donovan recently sold his first site for high 6 figures. He talks about the ups and downs of selling, including a buyer who pulled out at the last minute of a first sale, but was able to get it sold with the next buyer. In the end, his blog's metics:

3 years.
350 total posts.
9,000,000+ total pageviews
Over 7 figures in profit.

Check out Mike's Niche Creator Q&A to learn more about his journey.

SEO

Marketplace SEO: 5 Pillars for Long-Term Success

Are you running a marketplace website and struggling to optimize it for search engines? Brodie Clark has some valuable insights to share with you.

When it comes to marketplace SEO, it requires a unique approach that takes into account the needs of both buyers and sellers on your platform. While standard SEO principles such as Technical, Content, and Links still apply, there are specific techniques that can be employed for each page type to improve your website's ranking. Here are his 5 core pillars for long-term SEO success:

Listing Pages
User-Generated Content (UGC)
Localized Content Strategy
Minimizing Page Exclusions
Informational Content

Content

How to Win People Over with Compelling Email Content

Semrush article on how to make the most of your email content. They cover the types of emails to send and how to create content to increase conversions and boost customer loyalty.

What Is Email Content and Why Does It Matter?
B2C Email Content vs. B2B Email Content
Types of Email Content to Send to Your Audience
How to Create Engaging Email Content
Make Content Part of a Winning Email Marketing Strategy

How Content Pillars Help Build Topical Authority

Learn how information-rich content pillars can benefit your topical authority by building proven expertise and trust in your field to users and search engines.

There are three main types of content pillar pages — ‘Guides’, ‘How-To’, and ‘What Is’. You will need to consider your target audience and their search intent to help decide what type of content pillar page to implement.

AI

Introducing ChatGPT and Whisper APIs

OpenAI announces their ChatGPT API. Developers can now integrate ChatGPT and Whisper models into their apps and products through our API.

The ChatGPT model family we are releasing today, gpt-3.5-turbo, is the same model used in the ChatGPT product. It is priced at $0.002 per 1k tokens, which is 10x cheaper than our existing GPT-3.5 models. It’s also our best model for many non-chat use cases—we’ve seen early testers migrate from text-davinci-003 to gpt-3.5-turbo with only a small amount of adjustment needed to their prompts.

They share a few examples of people using the API in the real world:

Snapchat
Quizlet
Instacart
Shopify

Building the New Bing | Search Quality Insights

Jordi Ribas from Bing's Search & AI team shares more behind-the-scenes information about how the new Bing came about and how it works.

They developed a proprietary technology we call Prometheus, which is a first-of-its-kind AI model that combines the fresh and comprehensive Bing index, ranking, and answers results with the creative reasoning capabilities of OpenAI’s most-advanced GPT models.

Prometheus leverages the power of Bing and GPT to generate a set of internal queries iteratively through a component called Bing Orchestrator, and aims to provide an accurate and rich answer for the user query within the given conversation context.

AI Is Coming: 6 Ways To Prepare

SEO IS DEAD!! At least, you'd be forgiven for thinking that if you've spent more than 5 minutes reading any type of online marketing-related news outlet. But let's be real: is the hysteria around AI warranted, or do we need to take a step back and relax for a moment?

The current state of AI in search
How to counter AI reduced organic traffic
Becoming an AI authority
Will AI replace traditional SERPs completely?
Are the answers AI provide any good?
The future of site building
Using AI for good

Using Chat GPT for Content Creation? OpenAI just made their TOS more clear

In this 7-minute video, Dr. Marie Haynes dives into the world of using ChatGPT for content creation and explores the legal and ethical implications of using this popular tool.

The good thing to know is that you own all the rights to the output from ChatGPT when you provide your content into ChatGPT. But when it comes to non-API Content, OpenAI may use that content to improve its model performance.

Disclosure requirements when using ChatGPT to rewrite content
Ownership of content created using ChatGPT
Risks of plagiarism when using ChatGPT
Personal experience of using ChatGPT to improve writing
Responsibility of content creators when using the OpenAI API
Use of content by OpenAI
Importance of providing feedback to ChatGPT
How to submit copyright complaints to OpenAI
Use of OpenAI and Chat GPT's logos in content.

Link Building

Get These 6 Types of Backlinks (+ 4 Types to Avoid)

Choose wisely.Jenny Abouobaia walks you through the six types of backlinks that will boost your SEO efforts and, more importantly, four types to avoid. Here are the six types to get:

Editorial backlinks
Guest blogging backlinks
Relationship-based backlinks
Backlinks in business profiles
Backlinks from public speaking
Embedded asset links

Education

Exporting Search Console data to spreadsheets - Google Search Console Training - YouTube

In this video, Daniel Waisberg discusses how to export Search Console data to spreadsheets so you can add more context to reports, enrich your data, and do more advanced analysis with data. This episode of Search Console Training covers two examples of how you might use the exported data to make better decisions:

Example 1: Adding context to your URLs performance 5:12 - Example 2: Enriching country performance data

Marketing Funnel vs. Sales Funnel: What You Need To Know - Credo

Marketing and sales funnels are two of the most crucial concepts for modern-day brands to apply to their business. Both are designed to guide potential customers through a series of stages, ultimately leading to a sale, specific conversion, or action.

This helpful guide will explain the need-to-knows of both a digital marketing funnel, as well as, a sales funnel. That includes how they differ, their similarities, and how to make them work together for the greater good of your business.

Business Ideas

Did AI Just Kill Affiliate Marketing?

Greg Elfrink from Empire Flippers shares his thoughts on AI and affiliate sites after a buyer pulled out of a $400k deal due to concerns around AI killing search. The main takeaways:

SEO as we know it will change… after a while. At lightning speed, we might see a significant shift in 2 years, more than likely we’re over 5 years away from a significant shift
LLM AI can’t replace current search due to the astronomical economics of deploying an AI in this way.
LLMs as they currently are, are already failing in search queries. They’re failing so hard that they’re spinning into existential crises while berating the user as per Bing’s LLM experience.
Content sites owners have a huge opportunity in front of them if they embrace AI
Now, perhaps more than ever, is the best time to buy an affiliate site IF you understand what you can truly do with an affiliate site.

20 Online Business Ideas That Actually Work

Bill Widmer shares 20 online business ideas. As more people are building brands out of their sites, looking for other revenue streams is an important step to diversify income and lower the reliance on Google for traffic and earnings.

Diversifying income streams not only helps to increase revenue but also provides a buffer against sudden changes in search engine algorithms or other external factors that could impact website traffic. So, if you're looking to secure your website's financial future, it's time to start exploring alternative income streams beyond Google traffic.

This is a good list to get those revenue ideas jump-started. I might be doing a few of these myself now 😅

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