Question Hub previously wasn't open for US-based publishers, but it is now! It started in 2018 in areas where there wasn't enough content that they've found to answer people's questions - India, Indonesia, and Nigeria.
Can you say - Low Competition, Long Tail Keywords
I signed up for it using my Google account. For some reason, my G Suite account wasn't working. It said I needed to allow it for all those in the workspace, but I couldn't figure out how where to turn on Question Hub. So use it with your regular Gmail account if you have trouble signing up.
Anyways, when you sign up for the account, it'll ask you to enter search terms and you can add questions that have been searched and poorly answered according to Google. It'll also ask you to grant access to your Google Search Console, which you'll need when answering questions (more below).
I was able to add 500 questions across a number of topics before they stopped me: Unusual account activity detected. Please check back for new questions tomorrow.
The questions feel very much like if you were on Quora looking for questions to answer.
As I've been going through many of the questions, it seems that roughly 50% could be answered with one sentence. 40% in 2-5 sentences. Those would be good for the FAQ sections for your pages and posts.
The last 10% could end up as a post, but they're mostly "how to" questions. If you do decide to create a post, you'll want to look at the "how to" questions and see if that's content people will want a written article for or will they prefer a video of.
When you find a question that you've already answered in one of your posts, you can click the Answer button and it'll ask for the URL of where the answer is located on your site. Note that you can only submit URL's that you own, meaning sites in your Google Search Console or YouTube.
Seems like a good place to find content ideas for niches. Definitely worth checking out if you're in the US. Use a VPN if you're not in the US.
Is it just me or is there more and more of a focus on silos / topic clusters in recent weeks?
I feel like I've shared a good number of articles on topic clusters in the last few weeks, because I've just happened to see more of them.
Topic clusters are nothing new and when doing keyword research, I always group related keywords together as I plan out silos.
Maybe it's because I've had topic clusters on my mind in talking with others, so a version of the Baader-Meinhof Phenomenon is now in effect.
The phenomenon is the idea that you learn of something new and then you start seeing it everywhere. For example, you're researching cars to buy and find one that you like, but you didn't know that car model existed before. The next time you're out on the road, you start seeing it everywhere. It's not that it just popped up out of nowhere, the car just didn't exist in your mind.
Back to ahrefs. They now have filters "to group keywords either by terms or by parent topic" when you're researching keywords.
Definitely very helpful when researching topics, because I do the grouping somewhat manually now.
Be sure to watch the YouTube video too.
For their example in the 2nd half of the video - They might've read my Keyword Research For Affiliate Marketing SEO article first haha.
Rank Math announced an update to allow configuring your site with Bing's new Instant Indexing API.
Bing isn't the first search engine API that Rank Math is connecting to. They actually released an integration for Google's Indexing API in July 2020.
I'm not actually sure how effective these indexing API's are. I haven't tried them, nor have I heard of anyone actually using them. Maybe the steps that're needed to create an API key is a big deterrent.
Here are the links to setup for both search engines:
Google Indexing API Setup Instructions
Bing Indexing API Setup Instructions
If you use either, do let me know. I'd love to hear about it.