To Go or Not To Go ... That is the Question
I'm seeing lots of people tweet about the Brighton SEO event. It's always a big event.
Are you there now as you're reading this? Or are you sitting at home wondering if you're missing out on some great talks?
If you feel like you're missing out, don't worry. Luckily, there's a spreadsheet of BrightonSEO slides for download!
No matter what industry you're in, conferences and events are all about networking. The value with these events is in the people you meet with. They are your future partners, investors, or clients.
You might get some value walking around the floors to the various booths to learn about new products and features. But that's not where the real value is...
It's all about the parties...I mean, networking.
Well, the fresh-faced ones entering the industry are more likely to go to the talks and workshops. The ones who have been in the industry for a long time rarely go to the talks.
I don't know how many events, festivals, and conferences I've justified to my bosses by saying it was important to go for this talk, that talk, or these meetings. Just so I could expense the whole trip.
But they also knew what was up. They're not the CEOs for nothing. They've been to enough events to know what's going on.
They know that these big events are the one time each year that so many people in the industry are together in one place. Face-to-face meetings are where you build those relationships that turn into deals.
That's why these events grow every year. Don't think for one second it's for this talk or that talk 😉
And if you didn't think networking is important, these are the slides for a Networking for SEOs presentation.